Each year, The Office of Civic & Community Engagement partners with the Wake Forest University Football Team and Pi Kappa Alpha Fraternity to sponsor a team weight lifting and agility competition to benefit the Brian Piccolo Cancer Research Fund. Teams are comprised of two football players and two student organization members that compete against each other in a series of strength and agility events. There are separate divisions for men’s and women’s teams, with medals awarded to the “strongest” team from each division.
Brian Piccolo, a Wake Forest All-American football player (1960-64) who led the nation in rushing and scoring his senior season, went on to play professionally for the Chicago Bears before losing his battle against cancer in June 1970 at age 26. Known for his courage and personality, his achievements on and off the field are a powerful source of inspiration for Wake Forest Students. Pump Up For Piccolo serves as one of the signature philanthropic events at Wake Forest to benefit the Piccolo Cancer Research Fund.